Breeders Choice has long been Australia's leading cat litter brand. But in 2024 they launched their brand new all natural Cat Treats.
Marco and his team created a series of 3D animated TV commercials to promote the new Breeders Choice Treats product.
The idea is that cats across Australia are on Strike! Refusing to make any more funny Cat videos until their demands are met. What do they want? More treats!
Ginger the cat has always been in 2D form. But this was an opportunity to bring her to life in an all new 3D world!
Creating a 3D version of Ginger was a process which began with a clay model to ensure that the 3D version of the cat would maintain the same overall look as the original 2D Ginger.
From the clay maquette a 3D cat was created which then could be rigged and animated for the TV commercial.
A library of poses for were also needed print and web.
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