Firehouse Subs (FHS) is a restaurant chain inspired by firehouse and first responder traditions, serving up hearty, flavorful food. FHS wanted to bring its heritage and firehouse story to life in fun, engaging ways that would put a smile on customers' faces.
Marco, together with the team at JKR (Jones Knowles Ritchie), developed a new illustration style to transform its brand into storytelling tools, turning simple straws into firefighter-inspired accessories – like poles and red hoses – all crafted to satisfy your thirst, lift your spirits, and embody the essence of the FHS brand.
The first store has opened in ZÜRICH Switzerland and many others will follow as the new branding expands.
Each store will have their own unique badge. Below is the ZÜRICH store badge.
Illustration - Marco Palmieri
Agency - JKR