A series of four animated spots for Humm, the Australian Buy Now, Pay Later service.
Created entirely in bespoke 2D cel animation, these animations lean into the charm and tactility of frame-by-frame craft. Expressive characters and playful movement bring a fun energy to a category that often defaults to corporate cool.
Each spot reframes everyday spending with a wink, making borrowing feel accessible, considered and just a little less intimidating. In a space crowded with straight-faced finance messaging, this campaign chooses personality.
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