The LG logo has long been a recognisable and iconic design. But the LG brand was looking a little dated and needing a refresh. Working with WolffOlins, Marco was commissioned to bring some life into the brand by animating the LG logo in a range of expressions that could be used across the new branding design.
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This was the perfect opportunity to give the LG logo a sense of character and a more human quality. The abstract face logo was ideal for Marco to bring to life.
![](https://cdn.myportfolio.com/cbcab92cc575fc96485dc9c6224e58b6/20621a17-212d-4a05-8cc8-8023e0990f79_rw_1920.gif?h=c1c8d0210a09653cae3f84eb21cac265)
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![](https://cdn.myportfolio.com/cbcab92cc575fc96485dc9c6224e58b6/69847f21-350a-40c9-bc0a-fad3f8b1a32e_rw_600.gif?h=e74d881b1ef1de4ab82451a7342ee136)
![](https://cdn.myportfolio.com/cbcab92cc575fc96485dc9c6224e58b6/47353f3f-b9b6-40b2-b3ae-4fec0b60c7c6_rw_600.gif?h=47278a93094cff3084b7e1c2c362f0df)
![](https://cdn.myportfolio.com/cbcab92cc575fc96485dc9c6224e58b6/ba6db668-d16e-4444-938d-331668d54c46_rw_1200.gif?h=da901033d47471424138e500baa0b8f7)
The making of.
LG brand design backstory.
THANKS FOR WATCHING :)