Wolff Olins created a fresh new branding for one of UK's most established banks, Lloyds. Along with the new typography and design, the Lloyds horse was brought to life by Marco in a series of animations.
It was a challenge to move the horse in a realistic and believable way in the stylised design of the new branding. The final result needed to be bold, sophisticated and maintain the tone of the Lloyds brand.
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