West Coast Tasmania

Tasmania’s West Coast is wild, rugged and remote. The harsh and unforgiving land and weather has always forced people to live on its terms. The regional branding for Tasmania's West Coast aims to to overcome the area’s remoteness, lack of profile and a declining population and breathe new life into Tasmania’s remoter region. The Identity takes an open and inclusive approach, through an open source brand system that the entire region and community can utilise, to tell their own stories that collectively shape a cohesive identity for the region. Building an open source brand identity meant that what the identity system needed to be highly accessible and effortlessly usable by any of the West Coast’s residents, tourism operators, investors in the West Coast. As an open-source identity system, every aspect is free to use by local operators, providing the tools to communicate effectively, where these would normally be cost prohibitive to anyone but large tourism operators to use.